7Up wants to shoot you into orbit

7up_spaceLance Bass was willing to put up $20 million to travel into space. All you have to do is drink a lot of 7Up. Starting this week, 7Up is holding a promotion to give one lucky/terrified winner the “first free ticket to space” on a rocket based on SpaceShipOne technology. (SpaceShipOne was the vehicle that won the Ansari X Prize last year by completing a truly bad-ass suborbital journey.) To play, you have to visit 7Up.com and enter 15-character codes that are cropping up on a variety of 7Up, Sunkist, A&W Root Beer and Canada Dry bottle caps and 12-packs. 7Up will cover the $200,000 price tag, plus $100,000 more in taxes, to hurtle you headlong into the unknown. You’ll be responsible for bringing the second clean pair of trousers.

—Posted by Tim Nudd