The Cannes Lions really get in full swing today with the first awards ceremonies being held following the Lions Health mini-festival over the weekend.
As delegates arrive from all over the world, the question again becomes how to get the most out of the festival, and how to avoid the uglier side of the celebrations.
To get a sense of how top advertising creative directors feel about Cannes, we asked six of them to tell us the best and worst thing about the festival today. See their responses in the video above. (Their answers are remarkably in line with each other.)
And below, see our earlier video in which we ask more creative directors the same question.