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The latest Super Bowl XL news: ABC has brought more than 400 people to Detroit to coordinate one of the largest remote broadcast operations imaginable. (The Detroit News) • The Super Bowl just ain’t the showcase for tech marketers that it used to be. (Investor’s Business Daily) • Ever wonder why advertisers always call it “the Big Game” and never “the Super Bowl”? (The Washington Post) • How to enjoy the game in spite of the hype.
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