34 Apple Commercials Starring Celebrities

Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its ads are celeb-free. However, Apple isn't averse to tapping the brand equity of actors, musicians, etc., for its commercials. Below, check out 34 Apple spots featuring celebrities—as complete a list as we can muster. (All the work is by the former Chiat/Day, TBWA\Chiat\Day and TBWA\Media Arts Lab.) We're including celebrities who weren't celebrities at the time. This includes Kevin Costner, who was all but unknown in 1983 (the same year he didn't appear in The Big Chill, despite having shot scenes as Alex, the friend who has committed suicide), and Ellen Feiss, a regular teenager who of course became a sensation because of her "Switchers" ad.

  1. Kevin Costner
    Spot: "Lisa" • Product: Mac
    Airdate: 8/30/83
  2. Alan Greenspan
    Spot: "Greenspan" • Product: Mac
    Airdate: 2/1/85
  3. Various
    Spot: "Think Different" • Product: Apple
    Celebrities: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, Yoko Ono, Buckminster Fuller, Thomas Edison, Bernt Balchen, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, Pablo Picasso
    Airdate: 10/2/93
  4. Jeff Goldblum
    Spot: "Beige" • Product: Mac
    Airdate: 10/2/98
  5. Jeff Goldblum
    Spot: "Email" • Product: Mac
    Airdate: 10/2/98
  6. Jeff Goldblum
    Spot: "Again and Again" • Product: iMovie
    Airdate: 11/9/00
  7. Various
    Spot: "Concert" • Product: Mac
    Celebrities: Liz Phair, Brian Transeau, Smash Mouth, Deep Dish, Iggy Pop, George Clinton, Ziggy Marley, De La Soul, Louie Vega, Chuck Berry, Barry White, Aimee Mann, Michael Penn, Jeff Tweedy, Lil' Kim
    Airdate: 3/8/01
  8. Mark Frauenfelder
    Spot: "Mark Frauenfelder (Switchers)" • Product: Mac
    Airdate: 6/3/02
  9. Ellen Feiss
    Spot: "Ellen Feiss (Switchers)" • Product: Mac
    Airdate: 9/5/02
  10. DJ Q-Bert
    Spot: "DJ Q-Bert (Switchers)" • Product: Mac
    Airdate: 9/26/02

  1. Kelly Slater
    Spot: "Kelly Slater (Switchers)" • Product: Mac
    Airdate: 9/26/02
  2. Tony Hawk
    Spot: "Tony Hawk (Switchers)" • Product: Mac
    Airdate: 9/26/02
  3. Yo Yo Ma
    Spot: "Yo Yo Ma (Switchers)" • Product: Mac
    Airdate: 9/26/02
  4. Will Ferrell
    Spot: "Will Ferrell (Switchers)" • Product: Mac
    Airdate: 10/3/02
  5. Will Ferrell
    Spot: "Parfait (Switchers)" • Product: Mac
    Airdate: 10/3/02
  6. De La Soul
    Spot: "De La Soul (Switchers)" • Product: Mac
    Airdate: 10/25/02
  7. Will Ferrell
    Spot: "Santa (Switchers)" • Product: Mac
    Airdate: 12/12/02
  8. Yao Ming and Verne Troyer
    Spot: "Big and Small" • Product: Mac
    Airdate: 1/23/03
  9. U2
    Spot: "The Band (Silhouettes)" • Product: iPod + iTunes
    Airdate: 11/20/04
  10. Eminem
    Spot: "Detroit (Silhouettes)" • Product: iPod + iTunes
    Airdate: 10/11/05

  1. Wynton Marsalis
    Spot: "Quartet (Silhouettes)" • Product: iPod + iTunes
    Airdate: 1/25/06
  2. Bob Dylan
    Spot: "Acoustic (Silhouettes)" • Product: iPod + iTunes
    Airdate: 8/25/06
  3. Various
    Spot: "Hello" • Product: iPhone
    Celebrities: Lucille Ball, Jackie Gleason, Humphrey Bogart, Marlon Brando, Jerry Lewis, Marilyn Monroe, Clark Gable, Peter Sellers, Steve McQueen, Richard Dreyfuss, Burt Reynolds, Julianne Moore, Bea Benaderet, Robert Redford, Michael J. Fox, Harrison Ford, John Cusack, Audrey Tautou, Kevin Spacey, Dustin Hoffman, Will Ferrell, Sarah Jessica Parker, Jeff Bridges, Billy Crystal, Cameron Diaz, Samuel L. Jackson, John Travolta, Robert De Niro, Ben Stiller, Michael Douglas, Craig T. Nelson, Joe Budd
    Airdate: 3/2/07
  4. Paul McCartney
    Spot: "Mandolin (Silhouettes)" • Product: iPod + iTunes
    Airdate: 6/11/07
  5. Feist
    Spot: "Stacks" • Product: iPod Nano
    Airdate: 8/31/07
  6. Mary J. Blige
    Spot: "Queen (Silhouettes)" • Product: iPod + iTunes
    Airdate: 11/21/07
  7. Coldplay
    Spot: "Sonic (Silhouettes)" • Product: iPod + iTunes
    Airdate: 5/19/08
  8. The Beatles
    Spot: "All You Need Is Love" • Product: iTunes
    Airdate: 11/16/10
  9. The Beatles
    Spot: "Here Comes The Sun" • Product: iTunes
    Airdate: 11/16/10
  10. The Beatles
    Spot: "Coming to America" • Product: iTunes
    Airdate: 11/16/10
  11. The Beatles
    Spot: "Let It Be" • Product: iTunes
    Airdate: 11/16/10
  12. The Beatles
    Spot: "Covers" • Product: iTunes
    Airdate: 12/9/11
  13. Zooey Deschanel
    Spot: "Rainy Day" • Product: iPhone
    Airdate: 4/16/12
  14. Samuel L. Jackson
    Spot: "Date Night" • Product: iPhone
    Airdate: 4/16/12