'3 Billboards'-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire

Campaign mirrors the Academy Award-nominated film

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“Seventy-one dead.” “And still no arrests?” “How come?”

Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London—where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people.

The campaign—created by community-led organization Justice4Grenfell and BBH Labs—mirrors the 2017 drama film “Three Billboards Outside Ebbing, Missouri,” about a mother (played by actor Frances McDormand) who uses traditional advertising to press local authorities to investigate the unsolved murder of her daughter.

“The film that we are using as inspiration highlights the power of advertising to bring about justice,” said Yvette Williams, Justice4Grenfell spokesperson.

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