3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups.

The results, published in November's issue, are posted below. Brave, working with teenage campaigner Jinan Younis, produced a flow chart called "Are You a Feminist?" Mother, working with the newly launched Feminist Times, created an ad focused on equal pay. And W+K, teamed up with online magazine Vagenda, produced an ad about stereotypes that women have to deal with.

See the work below. Does any of it scratch the surface of the issue?

—Flow chart from Brave and Jinan Younis:

—Ad from Mother London and the Feminist Times:

Ad from Wieden + Kennedy London and Vagenda: