Teens in Milwaukee were recently bombarded by trailers, bus shelters, billboards, radio ads and Facebook and Wikipedia pages for a horror film called 2028. Or what they thought was a horror film. It turns out the whole thing was an elaborate hoax cooked up to deliver a teen-pregnancy message. Check out the updated trailer below, which ends with the line: "Get pregnant as a teen and the next 18 years could be the hardest years of your life." The campaign was done by Serve Marketing, which previously dreamed up those scratch-and-sniff diapers. "We're trying to combat the glamorization of teen pregnancy by Hollywood," says Serve founder Gary Mueller. He must be talking about Juno there, though it's debatable just how desirable that movie makes teen pregnancy seem.
—Posted by Tim Nudd