2014’s Bleakest World Cup Ad Is Full of Cheering but Will Leave You Devastated

Chilling PSA from England

We've talked a lot about the connection people feel for their respective teams during the World Cup, and the advertising that celebrates it. But this haunting PSA reminds us that it isn't always positive. Check out the spot below, part of Tender Education and Arts' #StandUpWorldCup campaign. Via Jezebel.