There’s a certain irony in the fact that the FWAs—originally founded to celebrate Flash Web sites—has chosen a site built in Flash rival HTML5 as the best site of 2010. Now called the Favourite Website Awards, the group has given its top honor to “The Wilderness Downtown,” a collaboration among Chris Milk, Aaron Koblin, Google Creative Lab, B-Reel and @radical.media. The interactive music video for Arcade Fire’s “We Used to Wait” shows off a few Google products, including its browser and satellite mapping. The experience has you enter in your hometown address, which it uses to construct a personalized video splicing together windows of film with shots of your home. The judges lauded “The Wilderness Downtown” for straddling the line between technical pizzazz with good old-fashioned emotional storytelling.