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You're not going to believe this bullshit. Cards Against Humanity created this holiday promotion called Holiday Bullshit, where they promised to send anyone 12 random gifts for $12. And they sold out of their 100,000 spaces in less than a day with zero advertising and zero guarantee that you'll get anything halfway decent. Now that is some brand trust.
If you're unfamiliar with CAH, it's a foul card game that was kickstarted back in 2011 and quickly became a party-game sensation.
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