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The trailer below for Saw 3D (now updated to strip out the reference to the movie's Halloween opening) has been slapped by Britain's Advertising Standards Authority (my brother by another mother) because it scared a single 10-year-old boy. The ad, in which bloody hands and circular saw blades fly at the viewer, had been cleared to air after 7:30 p.m., and the boy didn't see it until 8:29 p.m., so they should be in the clear.
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