10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad

Childhood death and football festivities don't mix

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn’t exactly festive fare.

Here’s a pretty accurate cross-section of Twitter’s response, which you probably experienced firsthand when the spot came up during the game’s first half.