Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while others might make you cry.
The work not only captivated the ad industry, claiming 66 industry awards in 2016, but it also struck a chord with consumers across the globe. One spot for Under Armour starring Michael Phelps became one of the most shared Olympic ads of all time, while others racked up an impressive number of views on YouTube.
Take a look back at 10 of the best ads from Droga5 in 2016:
Hennessy | “The Piccards”
This cinematic spot captures the epic (and true) story of a father-son duo, one of whom was the first person to reach the stratosphere, with the other being the first to descend to the deepest point of the ocean floor. It’s visually stunning and slightly disorienting, but all-around spectacular.
Under Armour | “Rule Yourself”
Just how much time and dedication go into training for the Olympics? Well, a lot. Two Olympic-themed spots from Under Armour highlighted the grueling journey many face on the hunt for gold.
Under Armour Curry 3 | “Make That Old”
Two-time NBA MVP and master 3-point shooter Stephen Curry did something unexpected in 2016: He lost. Specifically, Curry and his Golden State Warriors lost to the Cleveland Cavilers in the NBA Finals in June, but UnderArmour and Droga5 turned the upset into a compelling redemption story:
Android | “Rock, Paper, Scissors”
An unlikely trio of animated characters—rock, paper and scissors—band together in a sweet story about friendship and being “better together.”
Johnsonville | “Made the Johnsonville Way”
Stuck on ideas for your brand's next greatest marketing campaign? Take a note form Johnsonville and ask your own employees for inspiration. The results, as seen in the "Made the Johnsonville Way" campaign, could be pretty entertaining.
Google Pixel | “Life by You, Phone by Google”
To debut the Google Pixel phone, Droga5 cleverly took the brand's iconic search box, morphing it into an image of the new phone, while simultaneously showing some awesome visuals.
Clearasil | “We Know Acne, We Don’t Know Teens”
If you leave it to 40-something marketing professionals to figure out what teens today like, they'd say something along the lines of hot tubs parties, pizza, and edgy stuff like nose rings. Clearasil, however, admits it doesn't understand such things— but does understand how to treat acne. Droga5 tossed out the clichés of skin care ads and made something commendably more honest:
Honey Maid | “Love Day”
Break out the tissues now, because this touching ad from Honey Maid, which aired the spot around Valentine's Day, features real stories of people loving and accepting one another.
Hillary Clinton for President | “Role Models”
Ahead of the 2016 presidential debates, Droga5 discovered that many parents were worried about letting their kids watch the debates, unsure of the potentially negative or inappropriate things they would hear form now President-elect Trump. From that insight, "Role Models" was born.
Chase | “Reserve What’s Next”
James Corden, best known for his ablity to sing karaoke while driving, has been on the rise in 2016. While he may seem like an unlikely candidate for Chase ads, he proves to be the perfect fit in this series of "Reserve What's Next" spots themed around Corden's rather exotic purchases:
For more on Adweek's 2016 Agencies of the Year, be sure to check out:
• U.S. Agency of the Year: Droga5
• Global Agency of the Year: Ogilvy & Mather Worldwide
• 6 Funny, Moving and Provocative Ads That Showed Ogilvy's Creative Excellence in 2016
• Breakthrough Agency of the Year: Venables Bell & Partners