1-800-Contacts Ran the Perfect Ad on ‘Eaten Alive’ and It Wasn’t Even (Totally) Planned

Goofy plot was a coincidence at first

Those who were disappointed that Paul Rosolie wasn't completely and totally eaten alive by the snake on Discovery Channel's Eaten Alive last night got a consolation prize—this comical ad for 1-800-Contacts, which aired on the telecast and did show a guy properly (if cartoonishly) devoured by a snake.

The plot of the ad, by Pereira & O'Dell, was a total coincidence. And in fact, the company originally planned to break the ad in January. But after hearing about the Discovery special, it was moved up to Sunday's broadcast—and the agency tells us the voiceover was even tweaked to tie into the show (specifically, the part where the snake-eaten dude murmurs, "I hope this makes me famous.")

1-800-Contacts also had some fun on Twitter last night.

Client: 1-800-Contacts
Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriters: Katie Brinkworth, Simon Friedlander
Account Director: Ashley Brown
Associate Strategy Director: Molly Cabe
Strategic Planner: Beth Windheuser
Vice President, Media Strategy: Joshua Brandau
Vice President, Production: Jeff Ferro
Senior Broadcast Producer: Elisa Moore
Director of Business Affairs: Jaime Szefc

Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose

Editing Company: Arcade Edit
Editor: Greg Scruton
Assistant EditorS: John Gallagher, Ryan Andrus
Executive Producer, Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Gavin Carroll

Visual Effects: Timber
Partners, Creative Directors: Jonah Hall, Kevin Lau
Executive Producer: Chris Webb
Partner, Managing Director: Damian Stevens
Head of Production: Michael Theurer
Lead Smoke Artist: Chris Homel
Assistant Smoke Artist: Austin Hickman-Fain
Producer: Emily Avoujageli

Music: Future Perfect
Executive Producer: Maxwell Gosling

Computer Graphics, Animation: Laundry
Creative Directors: Anthony Liu, P.J. Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta
Art Director: Anthony Maiuri
Modeling, Texturing, Lighting: Herman Kim, Yang Liu
3-D Animation: Herman Kim, Yang Liu
Compositing: Ted Gore, Yang Liu

Sound: 740 Sound
Sound Designer: John Martin
Executive Producer: Scott Ganary
Mix: One Union