Yougov Staff
Retailers Pitch Value to Holiday Shoppers
Brand Marketing
The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and [...]
General Motors Brand Health Improves
Brand Marketing
For General Motors—a company used to negative coverage—listing an initial public offering was a welcomed change for car buyers. Despite reports that there are still major concerns hanging over GM [...]