Portrait of Will Kassoy

Will Kassoy

Will Kassoy is CEO of ad-tech firm AdColony.

Alt Image Text

Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle

Performance Marketing

And that means putting customer experience above all else.

Alt Image Text

How Advertisers Can Find Where the Heat Is on Mobile

There's a myth that mobile is most effective for its utility—that users are simply interested in social and messaging. In reality, mobile use is far more complex, and for many [...]