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Vincent Coppola

Zimmerman's Retail Savvy Impresses LCA-Vision

LCA-Vision has as-signed its estimated $12-15 million media planning and buying account to Zimmerman & Partners."We selected Zimmerman be-cause of their expertise with regionalized, retail-oriented clients," said Jeff Dowdle, LCA's…

FWV Buys McKibben Marketing

FWV PubliCom has acquired McKibben Marketing.The agency purchase provides FWV—a Raleigh, N.C.-based holding company formed following the 2001 merger of Richard French & Associates, West & Vaughan and Wisse Hollman…

A Kinder, Gentler Sportsman

Launching a remake of The American Sportsman, the former ABC fishing and hunting show hosted by Curt Gowdy, is a challenge at a time when a significant percentage of the…

VW to Launch Hispanic Campaign

Creative on Demand's latest TV commercials for Volkswagen of America play off—and build upon—Hispanic consumers' intense brand loyalty.Two 30-second spots by the Coral Gables, Fla., agency are set to break…

VW Cultivates Latino Loyalty

Creative on Demand's latest television commercials for Volkswagen play off—and build upon—the Hispanic consumer's in-tense brand loyalty.Two 30-second spots created by the Coral Gables, Fla., agency are scheduled to break…

Empire Lands U-Save's Account

U-Save Auto Rental of America has awarded its advertising account to the Empire Communications Group.The Jacksonville, Fla., agency won the national car rental franchiser's estimated $3 million business on the…

Goodwill Is Counting on Adstreet in North Carolina

The Goodwill Community Foundation has named Ad-street its advertising agency.The Raleigh, N.C., shop outperformed five undisclosed area agencies in a review to win the business. Billings are undisclosed.Previous advertising had…

La Comunidad Intros Nordstrom

La Comunidad's kick-off campaign for Nordstrom Department Stores introduces Floridians to a retailer that has built its reputation on customer service.The Miami agency's print, radio and outdoor work—tagged "Nordstrom: Shopping…

Zimmerman Eyes Buy

Last week's victory in a joint pitch for Value City Department Stores' $50 million advertising account drove Zimmerman & Partners Advertising's proposed buyout of Cliff Freeman and Partners a step…

HDC Shows Businesses Spherion Is the 'Better Way'

HDC's latest advertising campaign for Spherion uses over-the-top imagery to convince corporate clients "there's a better way" to do business.The Fort Lauderdale, Fla., shop's print ads—a first execution broke this…

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