Ulrik Bo Larsen


How to Talk Social in the C-Suite

Opinion: It’s every social media professional’s greatest fear: Asking the C-suite for an increased social budget without a clear return on investment to show for it.

A Modern Guide to Social Media Content Marketing, Part 5: Instagram

Opinion: Instagram users skew younger and more digitally savvy than other platforms. 59 percent of its users are between the ages of 18 and 29, and 31 percent earn more than $75,000 per year. It’s essentially the marketer’s dream: tech-friendly millennials with disposable income.

A Modern Guide to Social Media Content Marketing, Part 4: Facebook

Opinion: Whoever you are and whatever your brand seeks to sell or do, if it isn’t on Facebook, it might as well not exist. When it comes to social, Facebook is king. How will you use it to your advantage?

A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn

This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and stay tuned for future installments. Share your own favorite tips in the comments—we’d love to hear from you.