Ulrik Bo Larsen
How to Talk Social in the C-Suite
Performance Marketing
Opinion: It’s every social media professional’s greatest fear: Asking the C-suite for an increased social budget without a clear return on investment to show for it.
A Modern Guide to Social Media Content Marketing, Part 5: Instagram
Performance Marketing
Opinion: Instagram users skew younger and more digitally savvy than other platforms. 59 percent of its users are between the ages of 18 and 29, and 31 percent earn more [...]
A Modern Guide to Social Media Content Marketing, Part 4: Facebook
Performance Marketing
Opinion: Whoever you are and whatever your brand seeks to sell or do, if it isn’t on Facebook, it might as well not exist. When it comes to social, Facebook [...]
A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn
Performance Marketing
This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and [...]