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Tony Case

Interactive Quarterly: Growing Up

The internet has matured, spurring more sophisticated and lucrative usage by advertisers and publishers.Internet advertising is no longer the next big thing of 1996. Nor is it the questionable buy…

Automotive Report: Keeping Pace

Automakers are expected to roll out as many as 60 new models or revamps this year, but magazine publishers—even those that count auto ads as a major piece of their…

Magazine Report: Executive of the Year - Man in Black

The New Yorker was always a winner, but David Carey turned it into a breadwinnerWhat on Earth does a New York City taxicab have to do with the bottom line…

Luxury Marketing: No Stopping Shopping

A battered - but wise - luxury consumer shrugs off the world's worries, to the delight of newly aggressive purveyors of the good lifeMortgage rates and the numbers of the…

Media Plan of the Year: Best Use of Internet - Universal McCann

The team at Universal McCann Interactive set out to paint the navigation screens of Internet-access giants AOL, MSN and Yahoo! in distinctive "Coca-Cola red" as part of the multimedia re-launch…

Media Plan of the Year: Best Use of Radio - Hoffman York

To drive home the message of energy conservation in Wisconsin, agency Hoffman York went straight to Nashville. The agency, winner of this year's Mediaweek Plan of the Year/Best Use of…

Cable Report: Winds of Change

The Weather Channel, now 21, revamps sales efforts, heats up original programming to boost its prime-time fortunesWhoever said that everybody talks about the weather but nobody does anything about it…

Upfront 2003: Health & Beauty

Cross-media deals and product launches continue to drive the health and beauty market, while corporate consolidations continue apace. But the question remains: Will new product lines and Hollywood tie-ins give…

Spring Magazines: Executive Team of the Year - Real Simple's Real Success

On a recent Friday morning, Jackie Ekholm of Greenwich, Conn., sent her investment-banker husband off to work before getting their three children, all recovering from nasty colds, to school. Carpenters…

Consumer Magazine Report: Research - Getting Personal

Publishers go beyond the numbers to tell advertisers who is buying the magazine As advertisers demand more in-depth research on magazine readers, publishers are going to extreme lengths to…

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