Tony Case
Media Plan of the Year: Best Use of Internet - Universal McCann

The team at Universal McCann Interactive set out to paint the navigation screens of Internet-access giants AOL, MSN and Yahoo! in distinctive "Coca-Cola red" as part of the multimedia re-launch…

June 23, 2003, 12:00 AM EDT

Media Plan of the Year: Best Use of Radio - Hoffman York

To drive home the message of energy conservation in Wisconsin, agency Hoffman York went straight to Nashville. The agency, winner of this year's Mediaweek Plan of the Year/Best Use of…

June 23, 2003, 12:00 AM EDT

Cable Report: Winds of Change

The Weather Channel, now 21, revamps sales efforts, heats up original programming to boost its prime-time fortunesWhoever said that everybody talks about the weather but nobody does anything about it…

June 9, 2003, 12:00 AM EDT

Upfront 2003: Health & Beauty

Cross-media deals and product launches continue to drive the health and beauty market, while corporate consolidations continue apace. But the question remains: Will new product lines and Hollywood tie-ins give…

April 21, 2003, 12:00 AM EDT

Spring Magazines: Executive Team of the Year - Real Simple's Real Success

On a recent Friday morning, Jackie Ekholm of Greenwich, Conn., sent her investment-banker husband off to work before getting their three children, all recovering from nasty colds, to school. Carpenters…

March 10, 2003, 12:00 AM EST

Consumer Magazine Report: Research - Getting Personal

Publishers go beyond the numbers to tell advertisers who is buying the magazine As advertisers demand more in-depth research on magazine readers, publishers are going to extreme lengths to…

March 6, 2000, 12:00 AM EST