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Tony Case

Media Plan Of The Year

WHAT DO ADVERTISING and germs have in common? They're everywhere, of course.Promoting an out-of-the-box product calls for an out-of-the-box media strategy. This year's Plan of the Year for Nontraditional Media…

MediaVest

Breaking through the clutter is one thing. Making a splash with an out-of-home campaign in the over-the-top, hyperdriven outdoor advertising environment that is New York City is another story. But…

PHD

What do you get when you cross a nifty home appliance with one of the hottest shows on daytime TV? An award-winning multimedia plan that produced plenty of buzz and…

Sizing Up PVRs

The consensus among advertising research executives is that digital video recorders (DVRs) could revolutionize the methods of collecting TV-viewership data, refining the industry's understanding about who's watching what program and…

Mass Market

It's been called so many things: "luxury for the masses," "trading up," "the new luxury," "the mainstreaming of affluence," "the democratization of luxury." The bottom line is, we're a rich…

OMD

Drawing on ExperienceTracee Lawes, Jill Griffin, Christine Peterson and Toni RacioppoQuick-Who "brings good things to life"? General Electric, of course. Who could ever forget the ubiquitous tagline one of the…

Crispin, Porter + Bogusky

Label BrewersReed Carlson, Jim Poh, Rachel Walker and Rachel KulynychWhat distinguishes Crispin, Porter + Bogusky's award-winning media plan in the under $10 million category, says Jim Poh, the agency's vp/director…

Upfront 2004 - The Advertisers: Health & Beauty

A slew of new dental-care products, a major ad campaign from Revlon and the ongoing "razor wars" all are expected to drive health/beauty business for the networks this year. The…

Upfront 2004 - The Advertisers: Beer

The low-carb craze continues to breathe new life into the long-stagnant beer marketplace, which last year invested $454.8 million in network TV advertising, according to Nielsen Monitor-Plus. Those who watch…

Interactive Quarterly: Growing Up

The internet has matured, spurring more sophisticated and lucrative usage by advertisers and publishers.Internet advertising is no longer the next big thing of 1996. Nor is it the questionable buy…

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