The team at Universal McCann Interactive set out to paint the navigation screens of Internet-access giants AOL, MSN and Yahoo! in distinctive "Coca-Cola red" as part of the multimedia re-launch…
To drive home the message of energy conservation in Wisconsin, agency Hoffman York went straight to Nashville. The agency, winner of this year's Mediaweek Plan of the Year/Best Use of…
The Weather Channel, now 21, revamps sales efforts, heats up original programming to boost its prime-time fortunesWhoever said that everybody talks about the weather but nobody does anything about it…
Cross-media deals and product launches continue to drive the health and beauty market, while corporate consolidations continue apace. But the question remains: Will new product lines and Hollywood tie-ins give…
On a recent Friday morning, Jackie Ekholm of Greenwich, Conn., sent her investment-banker husband off to work before getting their three children, all recovering from nasty colds, to school. Carpenters…
Publishers go beyond the numbers to tell advertisers who is buying the magazine As advertisers demand more in-depth research on magazine readers, publishers are going to extreme lengths to…
