It's been called so many things: "luxury for the masses," "trading up," "the new luxury," "the mainstreaming of affluence," "the democratization of luxury." The bottom line is, we're a rich…
Drawing on ExperienceTracee Lawes, Jill Griffin, Christine Peterson and Toni RacioppoQuick-Who "brings good things to life"? General Electric, of course. Who could ever forget the ubiquitous tagline one of the…
Label BrewersReed Carlson, Jim Poh, Rachel Walker and Rachel KulynychWhat distinguishes Crispin, Porter + Bogusky's award-winning media plan in the under $10 million category, says Jim Poh, the agency's vp/director…
A slew of new dental-care products, a major ad campaign from Revlon and the ongoing "razor wars" all are expected to drive health/beauty business for the networks this year. The…
The low-carb craze continues to breathe new life into the long-stagnant beer marketplace, which last year invested $454.8 million in network TV advertising, according to Nielsen Monitor-Plus. Those who watch…
The internet has matured, spurring more sophisticated and lucrative usage by advertisers and publishers.Internet advertising is no longer the next big thing of 1996. Nor is it the questionable buy…
Automakers are expected to roll out as many as 60 new models or revamps this year, but magazine publishers—even those that count auto ads as a major piece of their…
The New Yorker was always a winner, but David Carey turned it into a breadwinnerWhat on Earth does a New York City taxicab have to do with the bottom line…
A battered - but wise - luxury consumer shrugs off the world's worries, to the delight of newly aggressive purveyors of the good lifeMortgage rates and the numbers of the…
The team at Universal McCann Interactive set out to paint the navigation screens of Internet-access giants AOL, MSN and Yahoo! in distinctive "Coca-Cola red" as part of the multimedia re-launch…
