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Tony Case
Trade Media

SPENDING IN THE year ahead on trade media, including business-to-business magazines, e-media and trade shows, will continue the steady growth of recent years, led by continued, healthy corporate profits, a…

September 25, 2006, 12:00 AM EDT

Outdoor

KILLER COMMUTES, better audience measurement, sweet CPMs, innovative place-based buys and breakthrough digital technology are all factors that will help to spur continued, strong growth in the out-of-home ad market…

September 25, 2006, 12:00 AM EDT

Media Plan Of The Year

WHAT DO ADVERTISING and germs have in common? They're everywhere, of course.Promoting an out-of-the-box product calls for an out-of-the-box media strategy. This year's Plan of the Year for Nontraditional Media…

June 19, 2006, 12:00 AM EDT

MediaVest

Breaking through the clutter is one thing. Making a splash with an out-of-home campaign in the over-the-top, hyperdriven outdoor advertising environment that is New York City is another story. But…

June 19, 2006, 12:00 AM EDT

PHD

What do you get when you cross a nifty home appliance with one of the hottest shows on daytime TV? An award-winning multimedia plan that produced plenty of buzz and…

June 19, 2006, 12:00 AM EDT

Sizing Up PVRs

The consensus among advertising research executives is that digital video recorders (DVRs) could revolutionize the methods of collecting TV-viewership data, refining the industry's understanding about who's watching what program and…

September 20, 2004, 12:00 AM EDT

Mass Market

It's been called so many things: "luxury for the masses," "trading up," "the new luxury," "the mainstreaming of affluence," "the democratization of luxury." The bottom line is, we're a rich…

September 6, 2004, 12:00 AM EDT

OMD

Drawing on ExperienceTracee Lawes, Jill Griffin, Christine Peterson and Toni RacioppoQuick-Who "brings good things to life"? General Electric, of course. Who could ever forget the ubiquitous tagline one of the…

June 21, 2004, 12:00 AM EDT

Crispin, Porter + Bogusky

Label BrewersReed Carlson, Jim Poh, Rachel Walker and Rachel KulynychWhat distinguishes Crispin, Porter + Bogusky's award-winning media plan in the under $10 million category, says Jim Poh, the agency's vp/director…

June 21, 2004, 12:00 AM EDT

Upfront 2004 - The Advertisers: Health & Beauty

A slew of new dental-care products, a major ad campaign from Revlon and the ongoing "razor wars" all are expected to drive health/beauty business for the networks this year. The…

April 26, 2004, 12:00 AM EDT

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