NEW YORK When Hilton Hotels kicked off its latest campaign last month—centered around National Kindness Week—the chain placed spots on a variety of cable channels including CNN, ESPN and The…
NEW YORK Two years after it sent shockwaves through the broadcast networks and the ad community by gutting marketing bucks committed during the annual upfront negotiations, packaged goods giant Procter…
NEW YORK Even as they promote healthier choices like salads, wraps and chicken sandwiches, America's fast-food chains are warming up to the fat, juicy burgers that put them on the…
The new year looks to be business as usual for government regulation of the media, with perennial issues like ownership, indecency and the battle between the telcos and cable companies…
SPENDING IN THE year ahead on trade media, including business-to-business magazines, e-media and trade shows, will continue the steady growth of recent years, led by continued, healthy corporate profits, a…
KILLER COMMUTES, better audience measurement, sweet CPMs, innovative place-based buys and breakthrough digital technology are all factors that will help to spur continued, strong growth in the out-of-home ad market…
WHAT DO ADVERTISING and germs have in common? They're everywhere, of course.Promoting an out-of-the-box product calls for an out-of-the-box media strategy. This year's Plan of the Year for Nontraditional Media…
Breaking through the clutter is one thing. Making a splash with an out-of-home campaign in the over-the-top, hyperdriven outdoor advertising environment that is New York City is another story. But…
What do you get when you cross a nifty home appliance with one of the hottest shows on daytime TV? An award-winning multimedia plan that produced plenty of buzz and…
The consensus among advertising research executives is that digital video recorders (DVRs) could revolutionize the methods of collecting TV-viewership data, refining the industry's understanding about who's watching what program and…
