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Toni McQuilken
Global Ad Spending Will Grow 6% in 2015 With Help From Mobile, Report Predicts U.S. stays on top, China ramps up

Global ad revenue growth might be projected to slow slightly in 2015, but ad spending is on track to increase more substantially. EMarketer, a research firm that reports on the…

December 10, 2014, 2:26 PM EST

Report: Global Media Ad Revenues Will Grow More Slowly in 2015 World Cup, Olympics boosted the industry this year

In the past year, global media advertising revenues jumped 5.5 percent to reach $512 billion, Magna Global estimates. But in 2015, growth will likely slow to 4.8 percent. The forecast is…

December 8, 2014, 3:08 PM EST

Black Friday Sales Suffer After Early Deals and Discounts Early results show the shopping season is changing

Black Friday sales dropped an estimated 11 percent this year, the National Retail Federation (NRF) reported, and foot traffic dipped as well. According to a preliminary survey, total Black Friday spending was…

December 1, 2014, 4:51 PM EST

Facebook to Brands: No More Free Rides Will hide overly promotional posts in 2015

Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts. Instead, if brands want to reach the…

November 21, 2014, 11:46 AM EST

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

November 19, 2014, 1:56 PM EST

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

November 15, 2014, 11:50 AM EST

Women Have to Pay More for Plus-Size Jeans at Old Navy, but Men Don't Retailer joins other brands in body-image controversies

Old Navy becomes the latest brand to find itself embroiled in a plus-size controversy. It is under fire for charging women more for plus-size jeans, sizes 16 to 30. Men, meanwhile,…

November 12, 2014, 4:00 PM EST

Hellmann's Parent Company Says Organic Brand 'Just Mayo' Isn't Actually Mayo Unilever files false-advertising suit against rising competitor

In a modern-day version of David and Goliath, multi-billion-dollar food behemoth Unilever, which makes Hellmann's and Best Foods mayonnaise, is suing startup Hampton Creek over its branding. Hampton Creek sells Just…

November 11, 2014, 2:39 PM EST

The Dirty Secret of Laundry Detergent Pods New study finds increased risk of accidental poisoning in kids

Laundry detergent pods are facing renewed scrutiny after the medical journal Pediatrics released a new study on them today. It found that between 2012 and 2013, more than 17,000 children…

November 10, 2014, 1:11 PM EST

Need Help Finding Hardware? This Robot Might Be Able to Help Futuristic helper will debut in November at Orchard Supply

Robots are the future. That's what a lot of businesses are starting to bank on, and Lowe's is one of them. Check out the impressive video below to get a look…

October 28, 2014, 12:13 PM EDT

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