Todd Wasserman | Adweek Todd Wasserman | Adweek
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Todd Wasserman
MillerCoors Adds Hipcricket to Roster

MillerCoors has inked a deal with Hipcricket to become its exclusive mobile marketing and advertising partner.Hipcricket signed a three-year contract to develop and execute all mobile marketing efforts in conjunction…

November 16, 2010, 12:00 AM EST

Snuggie's Back and In On the Joke

Attention hipsters planning to give an “ironic” Christmas present this year: Snuggie is in on the joke, too.The blanket with sleeves, which became a punchline in early 2008, is back…

November 11, 2010, 12:00 AM EST

Chevy Puts Pandora on Cruze Control for a Day

Chevrolet is taking over Pandora today in what could signal the online music service's entry into the big leagues of corporate sponsorship.The site/app, which claims more than 65 million registered…

November 10, 2010, 12:00 AM EST

Chevy Puts Pandora on Cruze Control

Chevrolet is taking over Pandora today (Nov. 10) in what may signal the online music service's entry into the big leagues of corporate sponsorship.The site/app, which claims more than 65…

November 10, 2010, 12:00 AM EST

Toys"R"Us Launches Mobile Coupons

Toys"R"Us is playing in the mobile space.The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon…

November 9, 2010, 12:00 AM EST

Domino's Caught in NYTimes Cheese Storm

It’s enough to give the marketers at Domino’s heartburn. The pizza chain, which had been having a stellar year, was collateral damage in a front-page Sunday New York Times story on…

November 8, 2010, 12:00 AM EST

Chevy to Bow 'Runs Deep' Line

Chevrolet is breaking a new campaign tonight during the 2010 Major League Baseball World Series, with the theme "Chevy runs deep."The campaign is the first major push for the iconic…

October 27, 2010, 12:00 AM EDT

Chevy Intros 'Runs Deep' Tagline

Chevrolet is breaking a new campaign tonight (Oct. 27) during the 2010 Major League Baseball World Series, with the theme "Chevy Runs Deep."The campaign, the first by Goodby, Silverstein &…

October 27, 2010, 12:00 AM EDT

Boycott This!

It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland.A yearlong attempt to have advertisers boycott…

October 24, 2010, 12:00 AM EDT

Why Glenn Beck Will Win

It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland.A yearlong attempt to have advertisers boycott…

October 24, 2010, 12:00 AM EDT

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