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T.L. Stanley

West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality

VR marketing is like the 'Wild West'

It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space…

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Taking ads to a whole new level

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi. "They sound like a huge swarm of bees, and…

Why More Companies Today Are Embracing Wellness

'Ommm' comes to an office near you

Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. Should…

Silicon Beach: Southern California's New Ad Agency Hot Spot

Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

Big Internet Bird-Watching Game Promotes Movie, Audubon Society

Animated birds are flapping across nearly 100 websites, including AOL, Discovery and Slate. Are they angry? What do they want from us? They're actually part of an online bird-watching game…

Google Engineers the Perfect Boyfriend: Gmale

What if your Gmail miraculously turned into a living, breathing human who cheerfully listened to your inane ramblings and anticipated your every trivial need? Let's call him Gmale. That would…

'Reader's Digest' Wants Your Life Story in 150 Words or Less

Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out…

Trash-Can Ads Get High Tech on L.A. Beaches

Commune with the waves and dolphins, sure. Isn't that why people flock to the beach? But start a dialogue with 500 trash cans in the Santa Monica sand? A new…

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