Timothy Fields
DJs Break It Down With Pepsi’s ‘Month in the Mix’
Brand Marketing
Pepsi will scratch out a new experiential marketing campaign, as it is dubbing August the “Month in the Mix.” The No. 2 cola brand is targeting the urban millennial generation [...]
Despite Recession, Marketers Expect Growth in Digital
Brand Marketing
Marketers are always looking for ways to reach consumers. Industry experts see a major opportunity in the digital world, despite the economic downturn. A Marketing Management Survey conducted this spring [...]
M&M’s Target Hispanics With ‘Inner M’
Brand Marketing
In an extension of the “Inner M” advertising campaign, M&M’s is bringing in two celebrities, Wilmer Valderrama and Cristina, in a pitch for Hispanic consumers. Valderrama, known for his acting [...]
Martha Stewart, Wal-Mart Craft Deal
Brand Marketing
NEW YORK Martha Stewart is headed to Wal-Mart. Or, rather, two new assortments from Martha Stewart Living Omnimedia are. MSLO, which is based in New York, announced this week that [...]
Martha Stewart Crafts Wal-Mart Deal
Brand Marketing
Martha Stewart is headed to Wal-Mart. Or, rather, two new assortments from Martha Stewart Living Omnimedia are. MSLO, which is based in New York, announced this week that two new [...]
In Tough Times, Qdoba Offers a ‘Burrito Stimulus’
Brand Marketing
As rising costs of commodities and fuel hamper restaurant industries, Qdoba Mexican Grill hopes to lessen the effects by targeting repeat customers. Qdoba, Wheat Ridge, Colo., this week launched its [...]
Ikea Tests Text Message Coupons
Brand Marketing
At Ikea’s Seattle location, consumers will not only find low cost Swedish furniture, they will also find a text message redeeming coupon machine into its store. Customers can join “Ikea [...]
Top Gay-Friendly Brands: Bravo, Absolut, Apple
Brand Marketing
Gay and lesbian consumers voted Bravo, Apple, Showtime, HBO and Absolut as their favorite brands, according to a study by Prime Access New York and PlanOut, San Fransisco, Calif. The [...]
Dannon Becomes Shelf Obsessed
Brand Marketing
As Dannon tries to further distinguish itself from competitors in the yogurt industry, maybe a little shelf obsession is a good thing. Last September, Dannon, White Plains, New York, initiated [...]
Kodak Moments on PGA Tour Worth a Million
Brand Marketing
Kodak will sponsor an 18-hole event on the PGA Tour next season with a $1 million dollar prize, but the event will take place over a series of year-long tournaments. [...]