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Tim Peterson

Stipple Helps Brands Make More Money From Online Images

Justin Timberlake is a backer of the startup

Specs Who CEO, co-founder Rey Flemings (l.);CTO, co-founder Michael Dungan What Image-focused technology company Where San Francisco offices Digital image company Stipple has Justin Timberlake as a backer—as well as kingmaking VC firm Kleiner Perkins—but…

YouTube Joins Facebook in Billion-User Club

Google-owned video platform claims an audience equal to 10 Super Bowls

Everyone knows that YouTube has massive reach, and now the Google-owned video platform has put a number on its size. A big one. During an event Wednesday night for Los Angeles-based…

Klout for Business Is Only First Step to a Serious Marketing Platform

Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

Facebook Craves Conversions More Than Clicks

Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

ShareThis Lands Acquisition, $23 Million Funding Round to Boost Mobile Business

Picks up in-app sharing platform Socialize

As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping…

Pinterest Marketing Firm Pinfluencer Rebrands as Piqora

Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup

Namo Media to focus on in-feed in-app ads

A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between…

The Weather Company Assembles Ad Tech's Miami Heat

New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

For Four Notable Startups, This Was SXSW

Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of…

Marketers Cheer Facebook's Reported Hashtag Adoption

Move doesn’t have to be zero-sum for Twitter

Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network…

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