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Tim Peterson
Yahoo Goes Native With In-Stream Home Page Ads Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…

April 29, 2013, 4:57 PM EDT

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

April 29, 2013, 1:44 PM EDT

360i, Draftfcb Take Top Facebook Studio Awards for Oreo Campaign 14 judges award 37 finalists

Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…

April 29, 2013, 9:43 AM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Yahoo Chairman to Step Down Former eBay COO takes over as interim chair

Almost a year after Yahoo appointed Fred Amoroso as chairman, the portal announced on Thursday that he has resigned the position and will step down from the board after his…

April 25, 2013, 7:04 PM EDT

Google Analytics Adds Conversion Funnel Benchmarking Tool Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

April 25, 2013, 11:00 AM EDT

Facebook, Foursquare Update Pages to Improve Local Search Changes could make each brand's mobile apps more purpose-driven for local search

Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…

April 23, 2013, 5:33 PM EDT

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Shows difference between self-serve platforms and API partners

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

April 23, 2013, 8:00 AM EDT

More Than 2.4 Million People Followed Boston Manhunt on Ustream 265,000-plus tuned in at time of capture

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot…

April 22, 2013, 4:02 PM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

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