Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…
As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…
Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…
U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…
Almost a year after Yahoo appointed Fred Amoroso as chairman, the portal announced on Thursday that he has resigned the position and will step down from the board after his…
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…
Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…
Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot…
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…
