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Tim Peterson
EBay Plans to Share Its Users' Data With Brands Faces perception issues

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…

May 5, 2013, 11:09 PM EDT

AOL Rolls Out Its Supply-Side Platform Rounds out company's ad tech stack

Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also,…

April 9, 2013, 10:21 AM EDT

Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

Stipple Helps Brands Make More Money From Online Images Justin Timberlake is a backer of the startup

Specs Who CEO, co-founder Rey Flemings (l.);CTO, co-founder Michael Dungan What Image-focused technology company Where San Francisco offices Digital image company Stipple has Justin Timberlake as a backer—as well as kingmaking VC firm Kleiner Perkins—but…

March 21, 2013, 7:01 AM EDT

Facebook Picks Up Design Agency Hot Studio Acqui-hire brings first designers to company's New York office

In December Facebook announced that it was setting up a design team in its New York office to work with brands and agencies. Now that team’s getting its first set…

March 14, 2013, 5:36 PM EDT

SoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed Sound-sharing app rolls out ad product in beta

Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…

March 11, 2013, 9:00 AM EDT

The Kayak for Shopping Takes Aim at Mobile Buy products without turning the page

Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…

March 8, 2013, 6:48 AM EST

Agency Execs' Favorite SXSW Hot Spots Festival vets make their picks

Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of…

March 7, 2013, 10:33 PM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

February 21, 2013, 11:27 AM EST

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