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Tim Nudd
Chicago Tribune Buys Pizza for Boston Globe After Last Week's Hell Week Gesture of thanks for 'tenacious coverage'

The Chicago Tribune really, really loves Boston. Following the moral support it showed last week in the wake of the bombings at the marathon (via an impressive stunt on the…

April 22, 2013, 1:37 PM EDT

Chicago Tribune Honors Boston With Amazing Tribute From One Great Sports Town to Another We're all Boston fans now

Here's a pretty incredible piece of editorial from the front page of the sports section in Tuesday's Chicago Tribune—a tribute to Boston following Monday's bombings that turns all Chicago sports…

April 16, 2013, 11:43 AM EDT

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…

February 12, 2013, 3:14 PM EST

Wired Hides a Sneaky Message on the Spines of Its 2012 Issues Reader notices 1993 quote from founding editor Louis Rossetto

Wired celebrated its 20th anniversary year in 2012 with a hidden and quite old-school little print puzzle. If you stack the January through December issues with the covers facing up,…

November 28, 2012, 10:12 AM EST

'Where' Magazine Becomes 'Whore' Magazine Thanks to Art-Director Fail O.C. cover is found wanton

The Orange County edition of global tourism magazine Where has stripped its website of any trace of this cover, where the common art-director trick of making the art bigger by…

September 3, 2012, 12:25 PM EDT

Mentos Are Great for Covering Up Your Naughty Bits Martin ads mirror target magazines' content

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have…

August 28, 2012, 4:18 PM EDT

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

June 20, 2012, 3:33 PM EDT

The Most Honest Women's Magazine Cover Ever Fear and loathing, all in a few cover lines

This is old, but new to us—the cover of Overanalyzing magazine, expertly spoofing women's magazines' general exploitation of their reader's feelings of inadequacy and fear. Read it and weep. Originally…

May 25, 2012, 10:06 AM EDT

'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes Another big idea in a small package

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made…

May 23, 2012, 11:38 AM EDT

The Spot: High on the Hogs 'The Guardian' huffed and puffed and made one of the year's best ads. Did it sell papers?

IDEA: Newspapers aren't known for their compelling self-promotion. Yet in the grip of their existential crisis, that's what they need—a riveting argument for their own value, evolution and place in…

May 8, 2012, 12:11 AM EDT