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Tim Nudd

How Interbrand Uses CES to Help Its Clients Talk to Their Customers About Technology

Crystallizing complexity, from automotive to voice activation

  LAS VEGAS—Technology consistently holds the wondrous promise of improving people's lives. But if consumers don't understand a new technology, or find its potential in their everyday lives to be opaque,…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

The Inside Story of 'Van Gogh BnB,' One of the Treasures of This Year's Cannes Lions

Leo Burnett creatives take us through their mini masterpiece

  brightcove.createExperiences(); CANNES, France—There's no shortage of delightful and exquisitely crafted ads at Cannes Lions. But one particular favorite this year,…

Why a Country Fell in Love With the Night Watchman From This Grand Prix-Winning Ad

Leo Burnett's Mark Tutssel explains 'Justino' and 'Van Gogh BnB'

  brightcove.createExperiences(); CANNES, France—Leo Burnett's Spanish lottery Christmas commercial "Justino" won a Cyber Grand Prix here at the Cannes Lions festival…

How Under Armour's Great Michael Phelps Ad Evolved Into a Pared-Down Masterpiece

Droga5's Ted Royer dissects the agency's recent work

  brightcove.createExperiences(); CANNES, France—Everyone loves the spare, haunting beauty of Droga5's Michael Phelps ad for Under Armour, a strong contender for…

Nils Leonard Talks Iggy Pop, Grey's Best Work and Ads That 'Wind Me Up'

Have you tried Leicester Water?

brightcove.createExperiences(); CANNES, France—Nils Leonard now-famously took his shirt off with Iggy Pop on the main stage at the Cannes Lions festival…

What Margaret Johnson Learned About Instagram and VR From GSP's Great Recent Ads

Sonic, Dali campaigns explore digital spaces

  brightcove.createExperiences(); CANNES, France—Goodby Silverstein & Partners has been doing some fascinating work in the digital space lately, particularly on Instagram…

Gerry Graf and Laura Janness Talk Recent Ads They've Loved (and Not Just Their Own)

Barton F. Graf execs interview each other in Cannes

  brightcove.createExperiences(); CANNES, France—Gerry Graf and Laura Janness spend so much time together, it only made sense to have them interview…

Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

DM9DDB tests the app in Brazil's biggest furniture store

It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which…

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital board uses facial recognition to extend Super Bowl idea

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital…

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