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Tim Nudd
Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors Excuse them from jury duty, and soon you'll need fewer juries

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as…

October 22, 2014, 1:39 PM EDT

Watch Now: Jill Abramson Gives the Commencement Speech at Wake Forest Fired NYT editor in the spotlight

Following her surprising, controversial firing as editor of The New York Times, Jill Abramson is giving a previously scheduled commencement speech at Wake Forest University today. Watch live below.

May 19, 2014, 9:37 AM EDT

Can Ad Agencies Teach Women to Love Their Bodies? Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

January 9, 2014, 5:29 AM EST

Adweek.com's Top 10 Publishing Stories of 2013 Tina Brown, the death of the magazine app and that infamous Rolling Stone cover

Here are the 10 most-read press stories published on Adweek.com in 2013: 10. Men's Fitness Magazine Is Remade as a Lifestyle Brand By Lucia Moses Two years ago, Men’s Fitness put Vin Diesel…

January 2, 2014, 8:07 AM EST

Two Almost Entirely Blank Pages in Today's New York Times Are an Ad for a Movie Less is more

Here's a pretty expensive way to say (almost) nothing: Buy two consecutive pages in the A section of The New York Times, and leave them completely blank except for a…

October 23, 2013, 12:25 PM EDT

Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad 'This is off the record!'

USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…

October 14, 2013, 2:07 PM EDT

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

October 3, 2013, 9:36 AM EDT

Ad-Free Issue of September Vogue Is an Engineering Marvel, but It Will Cost You Fashionably fuzzy math

For anyone who avoided picking up this year's September issue of Vogue because it would cause back trouble to carry around, here's another option—an ad-free version is for sale on…

September 30, 2013, 10:01 AM EDT

Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?) Spot draws fire from women's groups

Israeli newspaper Ha'aretz has ruffled some bedspreads with this truly odd (and probably NSFW, though it's not really explicit) commercial positioning its new website as way more exciting than boring…

August 20, 2013, 11:21 AM EDT

Incredible Cover of Boston Magazine Made of Shoes Worn in the Marathon Another great design born of tragedy

The stunning May cover of Boston magazine features a photo of shoes worn in this year's Boston Marathon, arranged in a heart shape. "We will finish the race," says the…

April 25, 2013, 12:00 PM EDT

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