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Tim Nudd

Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track

JWT and Usain Bolt introduce the BeatBot

Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on…

How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of Infinite Warfare

AKQA integrates Facebook Messenger into latest Call of Duty launch

Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you…

Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad

Lg2's Danny Kean spot goes viral

It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your…

Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer

Search terms will trigger specific spots online

Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV and in search-triggered…

Axe Kills 'Sexy Beast' Campaign, Calling It Out of Step With Its 'Progressive' New Direction

DDB Puerto Rico work is quickly halted

Axe on Wednesday killed a campaign from DDB Puerto Rico that dealt in regressive, simplistic notions of male-female relationships, signaling once again the Unilever men's personal care brand's newfound preference…

Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

Erased in an instant

São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and…

Ad of the Day: TBWA Helps to Train Medical Students … Using Origami, Sushi and Insects

Agency dreams up 'Surgeon Tryouts' in Japan

In Japan, TBWA isn't just making ads. It's coming up with new—and quite peculiar—ways to identify medical students who have the dexterity to make brilliant surgeons. Kurashiki Central Hospital, a large…

Ad of the Day: Persol Sunglasses Is Drawing a Graphic Novel in Real Time on Instagram

Jonathan Bartlett is illustrating the story based on likes

Steve McQueen helped make Persol 649 sunglasses famous. But recently, the glasses got a modern redesign, which is being supported by more modern storytelling—including a "Choose your own adventure" style…

Ad of the Day: Evian's Babies Try Surfing, and Chilling With Gigi Hadid, in Global Campaign

The supermodel tell us why she loves the 'Live Young' work

Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from…

Ad of the Day: Pandora Gives Real People the Brutal Task of Describing the Power of Music

Twofifteenmccann tackles an impossible mission

Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task. Yes, ads can use particular songs as examples of music's transcendence (the…

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