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Tim Nudd

Justin Timberlake, 'Chief Flavor Officer' of Bai, Will Star in Beverage Brand's Super Bowl Ad

National :30 follows last year's regional spot

Justin Timberlake will join the parade of celebrities in this year's Super Bowl commercial breaks, courtesy of Bai Brands, the beverage company that counts the pop star as an investor…

Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid

Actress also narrates two :15s breaking this week

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on…

Ad of the Day: Lil Buck Defies Gravity in Apple's First Big TV Spot for Its AirPods

The headphones are this freeing

Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't. Apple this weekend launched "Stroll," the latest 60-second…

The 10 Most Watched Ads on YouTube in December

Jennifer Hudson and Shell stage an impressive comeback

Sandy Hook Promise's "Evan" PSA may have been our pick for the most engaging ad of December. But Shell's "Best Day of My Life" video with Jennifer Hudson, released way…

Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

GM brand preps a :30 for the first half

Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes…

Ad of the Day: See the Sweet Samsung Ad That's Become a Major Hit in India

'We will take care of you, wherever you are,' says brand's service division

In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a…

Ad of the Day: Nick Offerman Narrates an Ode to HomeAway Not Screwing Up Your Vacation

Tom Kuntz directs latest comedy from Saatchi London

Goodbye, to-do list. Hi, rum and cool mist." Nick Offerman, just off his visit to CES, returns to narrate another ad for holiday rental company HomeAway, a year after making his…

What CP+B's Top Creative Technologists Learned From This Year's CES

Joe Corr, Corey Szopinski also talk Domino's and NBA2K

  brightcove.createExperiences(); LAS VEGAS—Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the…

How Corning Is Marketing One of the World's Oldest Technologies as the Key to the Future

A look at the glass company's concept car, unveiled at CES

  brightcove.createExperiences(); LAS VEGAS—Amid the teeming mass of months-old technologies here at CES is one that's more than 5,000 years old.…

Nick Offerman Trolled CES by Helping to Unveil a 'Device Like No Other'

You might recognize this 'sentiment-delivery system'

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out…

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