T&O’s Youth Division Skis Bear Mountain LOS ANGELES–The Orange Zone, a youth-focused unit of Townsend & O’Leary, deals snowboarders a heavy dose of guerrilla marketing in its second campaign for […]
Adweek creative editor
Tim Nudd is creative editor of Adweek and editor of AdFreak, its daily blog. He oversees all of Adweek's coverage of creativity and is co-host of its weekly podcast, "Yeah, That's Probably an Ad."
MRG’s Ads for Startup ISP Aggressively Take Aim at the Big Boys LOS ANGELES–Wasting no time lacing into its rivals, LibertyBay.com is airing inaugural TV ads that show a disgruntled […]
LOS ANGELES-Driver’s ed teachers are a different breed. “They’re missing fingers. They’ve spent time in jail. Everyone’s got a story about their driver’s ed teacher,” said Glenn Sagon, CEO and […]
For advertisers, parody is a risky landscape, dotted with potholes that can stop a brand message cold. Amazon.com, though, heads into the gift-giving season undeterred, packaging holiday cheer as sing-alongs, à la 1960s variety television.
Client Chief Takes a Fond Look Back at Campaign’s 6-Year History LOS ANGELES–Jeff Manning is usually the one demanding revisions, not delivering them, but found the tables turned as he […]
Three former Ground Zero staffers have banded together to form Help, offering shops and allied companies “literally anything” they need in the way of assistance. “People ask, ‘What do you […]
Moffatt/Rosenthal, which lost a pitch for Egghead.com’s account last year, is now doing offline branding projects for the computer product retailer. The client called from “out of nowhere” a few […]
iDeutsch’s Kevin Drew Davis believes in an integrated world. Like many of us, Kevin Drew Davis has fallen into bad habits where computers are concerned. For one, he can’t seem […]
Yamaha TV Spot Follows Companywide Move Toward Branding LOS ANGELES–Continuing to steer the company’s ad efforts toward general branding, Marshall Advertising & Design helps Yamaha attack the competition with a […]
Michael Dweck is a master of the absurd. What more does he want? Dweck! has created an inspired piece of merchandise to sell on its Web site: a breast-implant paperweight. […]