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Tim Arnold

This Bud's For Lou

In the spring of 1975, America's red, white and blue King of Beers is No. 3 with blacks, at best, and the business is hoping for some kind of entrée…

Lessons Learned

What have I learned? Not enough. Not nearly enough. But enough to get away with it, so far. Here's a few …The best decisions you can make combine your head…

Getting Away With It

OPEN ON: the exit ramp behind the St. Louis Coliseum. ZOOM IN ON: the backseat of a white stretch limo. Door slams behind two guys who have just made it…

Back To School

Think you're cool? See yourself as a master of some corner of the advertising universe, oiling the wheels of commerce and contributing to the greater good, defined as the gross…

Rite Of Passage

On a generic Monday night in New York—a night any rummy blues band can get a gig—I'm having dinner down in the Village with my boss. Given our normal take…

Live, From New York!

John Belushi's gut is spilling out over his Levi's in glorious fashion, only half hidden under white shirt tails, and it glows in the wash of the Wurlitzer jukebox at…

Forks In The Road

My roller-coaster life in advertising confronted me one rainy afternoon, walking up lower Fifth Avenue, when I run into a guy I haven't seen since I left D'Arcy to become…

Who's Your Daddy?

Upon further review, our lawyers simply do not want to go there."I am on the phone with Roland McFarland, Fox Networks' senior executive for broadcast standards and practices, and the…

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