McCann, VR&M Combine on a New TV Spot, Auto Show Video DETROIT--General Motors' Buick division is launching its first Hispanic marketing effort with a Spanish-language campaign focusing on the…
Santa Gets Japanese Styling in TV, Print Campaign for the Holidays DETROIT--W.B. Doner & Co.'s holiday campaign for Blockbuster, breaking today, has Santa and a sleigh, but gets…
Bozell, Springer & Jacoby's Global Campaign to Break Nov. 18 DETROIT--Chrysler Corp. and Daimler-Benz AG's Nov. 17 merger will be followed by a three-week print and direct mail advertising…
Automaker Beginning a 3-Week Post-Merger Ad Blitz This Week DETROIT--Chrysler Corp. and Daimler-Benz AG officially become one on Nov. 17, with a three-week print and direct mail advertising…
J. Walter Thompson has created a new corporate unit, Automotive Retail Marketing Inc., that has been named agency of record for all of Ford's emerging "auto collection" dealerships across the…
Telecom Company Makes Its First Christmas Cell Phone Sales Call DETROIT--United States Cellular this week breaks its first holiday-themed campaign with new broadcast work from W.B. Doner &…
Sawbuck Brings Questions, Rental Breaks To Participants DETROIT(Eth)Blockbuster Entertainment is testing a consumer loyalty program called Blockbuster Rewards in 10 cities and plans to roll it out nationally early…
A Single Hospital, Not System, Gets Push In Latest Work DETROIT(Eth)A new campaign for the Detroit Medical Center from W.B. Doner & Co., Southfield, Mich., is for a single…
Blockbuster Entertainment of Dallas is testing a customer loyalty program for its video stores in 10 U.S. cities and plans to roll it out nationally early next year, sources said.…
J. Walter Thompson is restructuring how it services its Ford Motor Co. business outside the U.S. in order to give more attention to all three brands: Ford, Jaguar and Mazda,…
