Bow Tie Icon to Cover in Some Ads; Jingle Retooled for 3 Models DETROIT--General Motors' Chevrolet division has used "Genuine Chevrolet" as the tagline for its cars for almost…
General Motors' five national agencies are preparing to take on the automaker's regional advertising duties, previously handled by dozens of agencies across the country. D'Arcy Masius Benton & Bowles,…
Pontiac Minivan Spot Rolls Into Theaters DETROIT--General Motors' Pontiac-GMC division is taking one of its TV spots for the Pontiac Montana minivan to the big screen. A specially…
Doner is restructuring its Canadian operations in order to integrate the Toronto office more with its Southfield, Mich., headquarters and better position it to take on new business. The…
J. Walter Thompson here has been assigned the task of resurrecting the Blaupunkt electronics brand, long revered by audiophiles. The Robert Bosch Corp., which markets the brand, awarded the…
Promo Links Pop Band to SmithKline Beecham's Acne Ointment DETROIT--Mars Advertising has designed a multifaceted campaign that links pop band 'N Sync with SmithKline Beecham's Oxy Balance acne prevention…
General Motors has tapped a former Campbell-Ewald Advertising executive to head up R*Works, the automaker's new national promotions agency. Ty Damon, formerly executive vice president of cross-brand marketing at…
Doner has bested M&C Saatchi, London, for a Pan-European assignment from BP Amoco to promote BP's "clean fuels," according to sources. The two shops have been battling for the…
TraverRohrback Touts Legal Help Program DETROIT--A new campaign from TraverRohrback challenges the stereotype of lawyers as spotlight-seeking cashmongers with no regard for right and wrong. The Kalamazoo, Mich., agency…
Golf Ads Poke Fun at 'Itty-Bitty' Austin Mini DETROIT--General Motors' Buick division is taking its 40-year marketing relationship with golf to a new level with TV spots specifically…
