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Kindle Gets Its Own Sports Car Guide
Performance Marketing
Chicago-based automotive journalist Jim Gorzelany has taken his expertise and packaged it up into what he says is the first new car reference guide created specifically for Amazon’s Kindle device [...]
Telstra Chooses SurfKitchen to Power TelstraOne Experience
Performance Marketing
Australian cellco Telstra has turned to SurfKitchen’s SurfKit Mobile Internet Platform to power its new TelstraOne Experience. The new Telstra portal gives users one-click access to all their favorite mobile [...]
DQ Uses Idle Screen to Promote Sweet Deals
Performance Marketing
To promote its new Sweet Deals value menu, Dairy Queen is making its way onto consumer cell phones. The soft-serve ice cream chain and digital agency space150 recently ran a [...]
Mobile Apps Revenue: $25b in 2014
Performance Marketing
Revenue from mobile applications will top $25 billion by 2014, according to Juniper Research. The market researcher says this growth will occur because of “a raft of store launches targeting [...]
ROK Rocks WeFi Wi-Fi Portal
Performance Marketing
Mobile application and services outfit ROK Entertainment Group and WeFi, which operates an open, community-based global Wi-Fi network, have partnered to launch a co-branded Wi-Fi-powered mobile portal. Dubbed WeROK, the [...]
Chesney Launches Mobile Fan Club with Mozes
Performance Marketing
Country music superstar Kenny Chesney has signed on with Mozes to encourage mobile interaction with his fans throughout his 2009 Corona Extra Sun City Carnival Tour. During the tour, fans [...]
AdMob: Android Picking Up Market Share
Performance Marketing
AdMob has released its March Mobile Metrics Report, with a special focus on the Android and iPhone platforms. According to AdMob, in the five months since the Android Market for [...]
Viigo Goes Beyond for Mobile Job Searches
Performance Marketing
Beyond.com, a network of niche career sites, has teamed with mobile content platform provider Viigo to take Beyond’s interactive job searches and content to BlackBerry and Windows Mobile smartphones. Job [...]
Gomez, dotMobi Deliver Mobile Web Benchmarks
Performance Marketing
Web performance benchmarking firm Gomez and dotMobi, the company behind the .mobi mobile Internet domain, have joined forces to determine just how well the Web sites from the top airline, [...]
Linkin Park Going Mobile Via Artificial Life
Performance Marketing
Mobile game developer Artificial Life has inked a three-year deal with Warner Bros. and Linkin Park to develop the rock band’s “official” iPhone applications. Artificial Life intends to release two [...]