Susan Credle


Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website. This was seven years after Sir Tim Berners-Lee had created the World Wide Web. As I recall, we found two companies that built sites back then: RedSky and Interactive 8.

When I agreed to critique the “Best Spots” for

When I agreed to critique the “Best Spots” for April, I had no idea I would be writing the review from a bathroom in Croatia. It’s a long story—not unlike […]