For brands looking to take advantage of the NFL’s sponsorship opportunities, the varied and colorful off-the-field interests and talents of NFL players may be just as important.
Stuart Feil is custom publishing director for Adweek.
Successful collaboration, unsurprisingly, requires both sides to work together, so that originality and imagination are enhanced by structure and process.
At its core, all marketing is storytelling. But new digital platforms—from video to Snapchat to VR—are providing brands with more powerful tools to build compelling narratives that engage and delight consumers.
The best ad campaigns stand above the rest by combining stellar creative and big ideas that make consumers pay attention and take action. Nowhere is this more apparent than on Waze, the traffic and navigation app, where a great ad can literally drive consumers to a location.
In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional connections with consumers.
CES celebrates its 50th anniversary this year, and with age comes wisdom—in the form of intelligence that can change how brands and advertisers think about their customers.
People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the vast majority of purchases (estimated to be between 85-90 percent of all sales), their path to purchase now passes through a wide range of digital, mobile and social channels, reflecting a shift in behavior that is changing the face of shopper marketing.
Audience targeting is no longer simply about reaching the right person with the right message at the right time. As consumers use more devices and operate across more channels, marketers now need to consider device, channel, context and behavior. And they need to reach people with the pinpoint accuracy that ensures they receive messages that are most appropriate to their immediate needs.