Steven Wolfe Pereira


Why Brands Should Shift Their Focus From Data to Identity

By fusing marketing science and art to drive customer engagement, brands can regain their former swagger.

Get Your Eyes Off the Shiny Objects and Focus on Growth

“We’re not growing enough.” For me, those were the four most important words from the now-landmark keynote presentation by P&G’s Chief Brand Officer Marc Pritchard at the IAB Annual Leadership […]

It’s Time for the CMO and CFO to Get Connected

Today's executives know they need to be collaborating more. This is especially true for the leaders of marketing and finance, traditionally the odd couple of the C-suite. The CFO wants cold, hard results: revenue predictability, cost discipline and measurable ROI.