Steve Zeitchik
Analysis: Disney-Marvel Deal Brings Changes
Convergent TV
NEW YORK The news that Disney was buying Marvel for $4 billion in cash and stock elicited the reaction that acquisitions of this kind and size usually elicit: shock, followed [...]
‘Basterds’ Is Twitter Age’s 1st Success Story
Performance Marketing
NEW YORK Finally, a Twitter effect that benefits a movie instead of hurts it. After lukewarm tweets from Friday screenings caused weekend drops for movies like Bruno and Funny People [...]
‘Basterds’ Lifted by Twitter
Performance Marketing
Finally, a Twitter effect that benefits a movie instead of hurts it. After lukewarm tweets from Friday screenings caused weekend drops for movies like Bruno and Funny People earlier this [...]
Reed Elsevier to Sell Multichannel News, B&C
Performance Marketing
Reed Elsevier, the Dutch-English publishing company that owns a larger number of media and entertainment titles, plans to sell a number of its publications, including Multichannel News, Broadcasting & Cable [...]
Sony, Lionsgate Included in YouTube Deal
Convergent TV
NEW YORK In a move intended to strike back at the encroaching Hulu, YouTube has initiated a series of partnerships that will enable it to stream a range of full-length [...]
Sony, Lionsgate Included in YouTube Deal
Performance Marketing
In a move intended to strike back at the encroaching Hulu, YouTube on Thursday announced a series of partnerships that will enable it to stream a range of full-length movies [...]
Nick Ramps Up Virtual Worlds
Performance Marketing
NEW YORK Nickelodeon is building up its virtual worlds in a bid to increase revenue in the real world. The company is expected to announce Thursday that it is developing [...]
Biz Revs Amid Peace Talk
Convergent TV
LOS ANGELES With optimism spreading about an imminent resolution of the writers’ strike, film agents, producers and development execs are bracing for a barrage of deal making. “It’s started already,” [...]
Reruns Hurt Movie Promo Efforts
Brand Marketing
NEW YORK For film publicists who rely on the oxygen of late-night television to breathe life into their campaigns, the strike has been a punch to the gut.Television networks this [...]
Break.com Eyes Striking Writers
Brand Marketing
LOS ANGELES Online video site Break.com is the first new-media outlet to court striking writers, even as agents continue to ready their digital strike plans.The Los Angeles-based Break is set [...]