David Ogilvy is the most familiar brand name in advertising. His fame lives on in the name of a global company, on the dust-jackets of two books worth reading (and…
"Republicans buy shoes too." -Michael JordanThe nomination of Elena Kagan to fill the seat of retiring Justice John Paul Stevens has reheated an issue that is now the most controversial…
The Apple iPad is now launched and even before the applause dies it will be confronted by a crowd of competitors: other PC makers moving in from one side and…
As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls. Month follows month, and it is always the same: the…
They said this day would never come. They said our sights were set too high. They said this country was too divided, too disillusioned, to ever come together around a…
Someone halfway clever has probably already written the following end-of-the-year column: Donald Draper's Review of the Year in Advertising for 1963 and Preview of 1964. Probably it will have "Draper"…
Dear M., It was so good to hear news of you. I saw you quoted in a trade magazine, a week old, smuggled into my quarters here.I don't know if…
Green shoots are springing up all around us. Solar panels glitter like diamonds in dun-colored subdivisions. Shovels rhythmically turn topsoil to lay the foundation for a clean, smooth, buttery new…
A month ago a few paragraphs appeared here in praise of Howard Gossage, a 1960s' San Francisco advertising man whose work anticipated our current concern with teasing the public into…
Once, in San Francisco, there was a tradition in advertising circles that, although informally observed, seemed an invariable part of the copywriter's portfolio review. After leafing through a few flimsy…
