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Steve Miller
Possible Sale of Chrysler Puts Focus on Jeep

The sale of Chrysler by private equity owner Cerberus is most certain. But there is one brand in the Chrysler stable that arouses the most interest among suitors."Whoever buys Chrysler…

October 20, 2008, 12:00 AM EDT

Another Victim of the Economy: 'Big Bang' Auto Launches

When marketing for the  new Ford F-150 begins on Nov. 2, it will be with a

October 19, 2008, 12:00 AM EDT

General Mills CMO Talks Growth, Sustainability

In today's tough economy, when food companies are battling escalating ingredient costs, heavily scrutinized marketing practices and fluctuating stocks, General Mills is driving growth with a business model that includes…

October 17, 2008, 12:00 AM EDT

Kmart Touts Layaway for the Holidays

DETROIT Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales at Kmart stores…

October 16, 2008, 12:00 AM EDT

EA Fills Media With 'Dead Space'

NEW YORK What do you get for a year's worth of marketing? For its videogame "Dead Space," hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a…

October 16, 2008, 12:00 AM EDT

Kmart Pitches Layaway Service to Holiday Shoppers

Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales at Kmart stores this…

October 16, 2008, 12:00 AM EDT

EA Fills Media with 'Dead Space'

What do you get for a year's worth of marketing? For its videogame, Dead Space, hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a six-part animated…

October 15, 2008, 12:00 AM EDT

Study: Marketers Are Embracing Viral Video

Over 70% of ad agency and media buying executives plan to increase their viral video marketing budgets next year, despite cutbacks in projected spending. However, what constitutes a successful viral…

October 13, 2008, 12:00 AM EDT

Lazar Explains Troubled GM's Media Strategy

Betsy Lazar has been a major player in General Motors' drive away from big budget, big exposure events. In August, the automaker announced a massive marketing retreat from the Oscars,…

October 12, 2008, 12:00 AM EDT

Why Some Brands Cheer a Sour Economy

It is a good time to be McCormick spices. While not the sexiest of brands, "The taste you trust" is positioned extremely well for an economy that looks to be…

October 12, 2008, 12:00 AM EDT

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