Steve Lanzano
Nielsen, Heal Thyself
Brand Marketing
What can be done about the Nielsen Company? That’s a question that increasingly comes up in my conversations with both broadcasters and advertisers. The level of mistrust swirling around the [...]
Opinion: Nielsen, Heal Thyself
Brand Marketing
What can be done about the Nielsen Company? That’s a question that increasingly comes up in my conversations with both broadcasters and advertisers. The level of mistrust swirling around the [...]