Stephanie Burton
American Airlines Teams With ePrize for Sweepstakes
Brand Marketing
NEW YORK ePrize has created a new promotion for American Airlines in an attempt to reach busy travelers who would normally book discount plane tickets through online sites, like Orbitz [...]
Ecko Puts Its Street Cred on the Lines
Brand Marketing
NEW YORK Mark Ecko Enterprises continues to channel the values of urban life in two fall campaigns for its G-Unit and Ecko Unlimited apparel lines, both slated to break in [...]
Anguilla Wants More ‘Heads in the Beds’
Brand Marketing
NEW YORK The Anguilla Tourist Board will launch a $1.2 million print campaign in September, the first effort developed without its in-house creative team in three years. The work, slated [...]
Virginia Battles Statutory Rape
Brand Marketing
NEW YORK “Isn’t she a little young? ” People have been asking Calvin Klein that for years. Now the Virginia Department of Health is asking it of 18-29-year-old men. The [...]
$10 Mil. N.J. Retail Account to Zimmerman
Brand Marketing
NEW YORK Amazing Savings has awarded its $10 million advertising account to Omnicom’s Zimmerman Partners, following the closeout retailer’s acquisition of Odd Job locations in the Northeast.The South Plainfield, N.J.-based [...]
Green Team Creates ‘Cut the Emissions’ Ads
Brand Marketing
NEW YORK Environmental Defense is running a newspaper and TV campaign in five states to gain support for the McCain-Lieberman Climate Stewardship Act, a proposal designed to limit greenhouse gas [...]
Zimmerman Partners Takes Amazing Savings
Brand Marketing
NEW YORK Amazing Savings yesterday awarded its $10 million advertising account to Omnicom’s Zimmerman Partners, following the closeout retailer’s acquisition of Odd Job locations in the Northeast.The South Plainfield, N.J.-based [...]
MxEnergy Selects Citigate Albert Frank
Brand Marketing
NEW YORK Following a review involving three other New York shops, Citigate Albert Frank said it was named the agency for MxEnergy.Charles Reisler, director of business development at Citigate, said [...]