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Sonia Reyes
Special Report: Packaged Foods

NEW YORK While overall network TV spending by food companies was flat last year, the good news is that marketers are not walking away from crucial network programming as a…

April 30, 2007, 12:00 AM EDT

Heinz Says, 'Top This!'

NEW YORK Heinz is the second food marketer behind Doritos to enter the fray of consumer-created ads with a "Top This! TV Challenge" campaign for ketchup.At TopThisTV.com, visitors can upload…

April 25, 2007, 12:00 AM EDT

Pharmavite Touts the Joys of Soy

NEW YORK Making its first foray into packaged foods, Pharmavite is hoping an integrated campaign launching next week to will help its new SoyJoy bars stand out in a crowded…

April 5, 2007, 12:00 AM EDT

Paas Makes TV Debut

NEW YORK Easter egg rolling season is just around the corner, a fitting time for Paas Easter Egg Decoration Kits to launch its first TV spot that celebrates the joys…

March 26, 2007, 12:00 AM EDT

Epic Quest for Last Glass of Milk

NEW YORK The California Milk Processors Board this week unveiled new TV and Internet executions in its "Got milk?" campaign.The effort is crafted around a fantasy world of extreme milk…

March 20, 2007, 12:00 AM EDT

Welch's Ships 'Eye Candy' to Shelves

NEW YORK How do you make your beverage product stand out at convenience stores from the myriad carbonated and bottled-water choices? If you're Welch's, you rely on innovative package design…

March 8, 2007, 12:00 AM EST

Hostess Cuts Calories in Cake Push

NEW YORK Riding the wave of portion control and convenience, Interstate Bakeries next week will break a print campaign behind its new Hostess 100-calorie pack snack cakes.Tagged "3 cakes. 100…

March 1, 2007, 12:00 AM EST

AARP Strikes 'Punk-Rock' Chord

NEW YORK Now approaching 50 itself, AARP is heading off a midlife crisis with a new TV ad that celebrates the aging process to the strains of the Buzzcocks' classic…

January 16, 2007, 12:00 AM EST

Campbell Revives Iconic V8 Tagline

NEW YORK Campbell Soup is reprising its classic "Wow, I could've had a V8!" tagline—first used 25 years ago—in a new campaign that seeks to attract occasional users of the…

January 3, 2007, 12:00 AM EST

Pop-Tarts Cooks Up 'Edible' Promo

NEW YORK What did the Gingerbread Boy say to everyone he met? Or which vegetable is usually used for a snowman's nose?These are two of over 200 edible "Trivial Pursuit…

December 29, 2006, 12:00 AM EST

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