Sharon M. Goldman

Shopper Marketing: Filling the Cart with Big Data

Shopper marketers have access to more information about consumers than ever before, but can they turn it into dollar-driving insights?

When Apple revealed its latest vision for iBeacon, its location-sensing technology, at last month’s Worldwide Developers Conference, the potential of in-store targeting, ad delivery and data collection came one step…

The Worldwide Watercooler

Social media transforms TV

This past spring, the season 2 premiere of HBO’s popular Game of Thrones had so many fans checking in and commenting on GetGlue that the entertainment social networking site temporarily…

An Offer You Can't Refuse

Today’s coupons are becoming paperless, portable and more personalized

Historically, the world of grocery coupons has hardly been Planet Change. Since the first half of the 20th century, we clipped them from the Sunday newspaper circular and brought them…

The Social Tween

Marketers take aim at kids raised on smartphones and Facebook

Like generations before them, growing girls are still “freaked out” by their changing bodies. What is different for today’s 8-12 year olds is their willingness to discuss that fact with…