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Shahnaz Mahmud
Red Bull Launches Content Competition

NEW YORK Red Bull has teamed with Filmaka, a global platform created by Hollywood executives as a place where undiscovered filmmakers can showcase their talent, to sponsor a six-week competition…

July 16, 2008, 12:00 AM EDT

Samsung Takes Users Out to the Ballparks

Samsung, in an effort to interest the male, 18-34 demographic in its new Instinct handset device, has partnered with Break.com to create a three-part series providing virtual tours of three…

July 16, 2008, 12:00 AM EDT

Apple iPhone 3G: 30-Minute Marketing

NEW YORK One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But…

July 9, 2008, 12:00 AM EDT

Apple iPhone 3G: 30-Minute Marketing

One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But if you…

July 9, 2008, 12:00 AM EDT

CBS Touts 'Greatest American Dog'

NEW YORK CBS literally "puts on the dog" to promote Greatest American Dog, a reality series that bows tomorrow night.The campaign is a mix of traditional and non-traditional marketing, with…

July 9, 2008, 12:00 AM EDT

Horizon Creates Geico Integration for Wii

NEW YORK Horizon Media has created a Nintendo Wii integration for client Geico, which will leverage its appeal in the recently launched Big Beach Sports game.The effort marks the first…

July 8, 2008, 12:00 AM EDT

MSNBC.com Opens Digital Cafe

NEW YORK Midtown Manhattan's Rockefeller Plaza is home to a new, sleek, oh-so-stylish cafe. For workers in nearby office buildings or for tourists that flock to the site, it's a…

July 7, 2008, 12:00 AM EDT

Q&A: Ed McCabe

NEW YORK Ad industry legend Ed McCabe is known to many in the business as "The Wizard of Words." Some of his most lauded work is featured in The One…

July 7, 2008, 12:00 AM EDT

MSNBC.com Opens Digital Cafe

Midtown Manhattan's Rockefeller Plaza is home to a new, sleek, oh-so-stylish cafe. For workers in nearby office buildings or for tourists that flock to the site, it's a comfortable place…

July 7, 2008, 12:00 AM EDT

Red Bull Park Plans 'Consumer Experience'

NEW YORK Red Bull New York has hired Formation Sports & Media Marketing to handle commercial partnership sales for Red Bull Park, one of several soccer-specific stadiums being built around…

July 3, 2008, 12:00 AM EDT

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