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Shahnaz Mahmud
MasterCard Rolls Out 'Roots of Rock'

Free downloads and the chance to meet a rock star are the main draws of MasterCard's "Roots of Rock" sweepstakes, which also marks the first major entertainment sponsorship that lets…

August 4, 2008, 12:00 AM EDT

MasterCard Rolls Out 'Roots of Rock'

NEW YORK Free downloads and the chance to meet a rock star are the main draws of MasterCard's "Roots of Rock" sweepstakes, which also marks the first major entertainment sponsorship…

August 4, 2008, 12:00 AM EDT

Starcom, Twentieth TV in Syndie Ad Deal

NEW YORK Starcom USA and Twentieth Television have inked what both parties believe to be the first syndicated ad deal related to day and date ratings a year after C3…

July 29, 2008, 12:00 AM EDT

For Spike TV, It's a Man's World

NEW YORK Spike Television finally is getting some. Action, that is -- at least, from new advertisers, if not necessarily new viewers.The reason has much to do with Spike's two-year-old…

July 28, 2008, 12:00 AM EDT

Snoop Dogg Goes Bollywood

NEW YORK A new agency is banking on hip-hop tie-ins and concert-tour promotions to help international advertisers leverage the Bollywood movie industry to gain a foothold in India's huge consumer…

July 28, 2008, 12:00 AM EDT

Coke Designs Olympics Push

NEW YORK As it planned for its sponsorship of the upcoming Beijing Olympics, Coca-Cola made a significant discovery: When the brand was first introduced in China, its brand name in…

July 21, 2008, 12:00 AM EDT

Coke Designs Olympics Push

As it planned for its sponsorship of the upcoming Beijing Olympics, Coca-Cola made a significant discovery: When the brand was first introduced in China, its brand name in the Mandarin…

July 21, 2008, 12:00 AM EDT

Warner Music, SendMeMobile in Pact

NEW YORK Warner Music Group has partnered with SendMeMobile, in an effort to connect Warner artists with fans via SendMe's various platforms.Starting today, Warner's entire mobile catalog is available to…

July 17, 2008, 12:00 AM EDT

Is the Super Bowl Still a Strong Ad Buy?

NEW YORK In a weakened U.S. economy is advertising in the Super Bowl worth the investment? Research undertaken by the National Football League says (an unsurprising) yes, though others caution…

July 16, 2008, 12:00 AM EDT

Samsung Takes Users Out to the Ballparks

NEW YORK Samsung, in an effort to interest the male, 18-34 demographic in its new Instinct handset device, has partnered with Break.com to create a three-part series providing virtual tours…

July 16, 2008, 12:00 AM EDT

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